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Advertising/Print/Web/Events:
Mark Nockels .(JavaScript must be enabled to view this email address) (323) 229-7512
Under the Radar publishes five issues a year and is exclusively distributed across North America by Curtis Circulation. Under the Radar can be found at all major newsstands and bookstores, including Barnes & Noble, Barnes & Noble College Bookstores, Bookworld, Books-A-Million, Hastings, Waldenbooks, B. Dalton, as well as a large network of independent record stores and college bookstores. Additional promotional distribution occurs each year at the SXSW Music Festival as well as at one-off events. Under the Radar is also distributed internationally.
Circulation
65,000 Total Circulation
15,000 Subscribers
2.8 Pass-along readers per issue
Readers: 180,000 per issue
Demographic Breakdown
- Male: 67%
- Female: 33%
- Average age = 26
- 35% are between 18 and 26
- Median HHI = $46,000+
- Nearly 67% of our readers graduated from a four-year college or have a master’s degree
- 89% of our readers have purchased a CD or MP3 based on an ad in our last issue
- 82% find out about new music only in magazines
- 65% enjoy alcoholic beverages
- 100% own computers
- 80% spend at least 3.5 hours per day online
- 95% have at least one video game system
- 82% own cell phones
Most Recent
- Pulp Announce First North American Tour Dates in 12 Years (News) — Pulp, Jarvis Cocker
- Adrianne Lenker Shares Lyric Video for New Song “Free Treasure” (News) — Adrianne Lenker, Big Thief
- 20% Off Subscriptions This Week as Under the Radar’s New Issue is Shipping Soon (News) —
- Mt. Joy Share New Track “Highway Queen” (News) — Mt. Joy
- Premiere: Alena Spanger Shares New Single “Steady Song” (News) — Alena Spanger