Less Is Gonna Have to Be More
A Response to "A Musician's Perspective on Pandora"
Nov 15, 2012
The music business just ain’t what it used to be, and thanks to the internet and accompanying digital evolution, nothing is really what it used to be. Like, really. Books, magazines, newspapers, movies, music, art, television, and plain old information are all available in quantities and formats few would have imagined possible a decade ago. The average consumer is still spinning over the myriad possibilities for consumption, which translates directly to something like chaos for all connected industries.
So, with the news that 125 artists have banded together in protest of Pandora‘s move to cut royalties paid to artists for songs played on their service comes the need to inspect the broader picture.
It’s an acceptable request at first glance. Artists make the music, the music is the service, the artists should receive compensation if the service receives turns a profit. That’s a fair scenario, but that isn’t what the protest is about.
Pandora pays more to its artists than SiriusXM does. Significantly more. According to a letter from Pandora’s founder Tim Westergren to Pandora’s users (quoted here), the move is aimed at correcting “the incredible inequity in how different digital radio formats are treated under the law when it comes to settling royalties,” which had SiriusXM paying less than 10% of its revenues to artists while Pandora paid more than 50% in 2011. And if I’m reading this report correctly, that is not a sustainable model. Here’s another interesting piece on Pandora and why rising royalty costs may kill it all together.
Aside from the fact that the majority of the musicians that joined this group are hardly starving for their art, is the reality that music lives and breathes differently in the modern age and Pandora is not the behemoth that terrestrial radio was in its hay day. It is one of many competing platforms splitting the audience into smaller and smaller pieces of pie. The problem is that eliminating platforms does not necessarily ease the problem with the hydra that the music industry has morphed into.
The days of controlled formatting are over. There are countless platforms, apps, stores, and miscellaneous services that provide music to the masses. Some are effective at getting people to fall in love with an artist, some not so much. Artists—just like the rest of the world—will have to come to terms with spreading themselves a little thinner, taking smaller slices from more pies.
What are your thoughts?
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Comments
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November 23rd 2012
2:17am
The service has two subscription plans: a free subscription supported by advertisements, and a fee-based subscription without ads. There are also advertisements in Pandora Mobile for mobile phones and the Pandora in The Home computer appliance. Most users choose the free subscription. -954-691-1102
December 8th 2012
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December 12th 2012
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That’s a fair scenario, but that isn’t what the protest is about.
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Aside from the fact that the majority of the musicians that joined this group are hardly starving for their art, is the reality that music lives and breathes differently in the modern age and Pandora is not the behemoth that terrestrial radio was in its hay day. It is one of many competing platforms splitting the audience into smaller and smaller pieces of pie. The problem is that eliminating platforms does not necessarily ease the problem with the hydra that the music industry has morphed into.
July 11th 2018
7:53am
The days of controlled formatting are over. There are countless platforms, apps, stores, and miscellaneous services that provide music to the masses. Some are effective at getting people to fall in love with an artist, some not so much. Artists—just like the rest of the world—will have to come to terms with spreading themselves a little thinner, taking smaller slices from more pies.
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