Bonnaroo and YouTube Announce Partnership To Create Bonnaroo365
Original Programming Now Online
May 10, 2012
Bonnaroo 2012
Bonnaroo and YouTube have announced the creation of Bonnaroo365, a new digital entertainment destination aimed at expanding the Bonnaroo experience with episodic, music and comedy programming, backstage and behind-the-scene access, and archived performances. In a statement by festival co-founder Jonathan Mayers explains that “Bonnaroo has always been about much more than four days on the farm in Manchester, TN. Our fans are virtually together all year long. We not only want to give our core community a great entertainment destination, but we want to reach the audience out there that thinks like us, but perhaps can’t always make the trip each June.”
Among the content included on the new online channel will be:
Back To The Farm: This ongoing programming features some of Bonnaroo’s most epic live performances. Phish, Mumford and Sons, My Morning Jacket, and Metallica are just a few of the artists to be included. Never seen outside of the festival, these weekly performance rollouts will be complemented by curated YouTube playlists, social engagement with the Bonnaroo 365 community and interviews and commentary by those who have been influenced and inspired by our featured artists.
Janson Skivvy: Festival Director: Rhys Darby, who is most famous for his role as Murray in HBO’s Flight of the Conchords, plays Janson Skivvy, the Bonnaroo Festival Director. Now that he’s at Bonnaroo, he’s got big ideas—they’re just completely different from everything he planned. From dropping in on bands to make their songs “better” to helping vendors and fans, Jensen’s rock and roll attitude has got it covered.
Adventures In: Mardi Gras Directed by Casey Neistat (HBO’s Neistat Brothers, Nike Make It Count Film, and NY Times Op Ed videos) these mini-documentaries give a taste of the real New Orleans and Mardi Gras to the uninitiated. The series features music, parades, parties, partyers and some true legends of New Orleans.
#BonnarooGethard: Chris Gethard, Upright Citizens Brigade comedian and host of The Chris Gethard Show, will only perform at Bonnaroo if he can make it to Bonnaroo. And he can only make it to Bonnaroo through the miracle of human kindness. Dropped on the west coast of America with no cash, credit cards or phone, his goal is to get to the festival in time for his show at 2am on opening night. Part Muppet Movie, part Fear & Loathing In Las Vegas, his cameraman will give him periodic access to Twitter and Facebook so he can post his whereabouts along with video of his circumstances. From there, it’s all up to the audience to follow his journey, invest in his well being, and actually try to help him.
Its The Real: Since 2007, Eric and Jeff Rosenthal have become the go-to for immediate, on-point reactions regarding popular music and hip-hop culture, and now they’re taking their critically acclaimed sketch comedy series, Its The Real, to Bonnaroo. Eric and Jeff will conduct interviews and produce content leading up to and on the grounds at the festival.
Universally Speaking with Rob Cantrell: Life in Brooklyn is confusing, and it has NY comedian Rob Cantrell (Comedy Central, HBO, Last Coming Standing) contemplating bigger questions. Luckily, he is deeply tuned in to all the messages of the universe. This connection allows him to communicate with random objects to reap the rewards of their sweet wisdom. Will these encounters lead him to a deeper understanding of his unique existence or even greater state of confusion? The answers are out there and only he can hear them.
Most Recent
- WFR Central, Derby, UK, March 23, 2024 (Review) — Altern 8, Maria Uzor, Warrington-Runcorn New Town Development Plan, Cholly
- Premiere: Sofia Bolt Shares New Single “Bus Song” Featuring Stella Donnelly (News) — Sofia Bolt
- St. Vincent Shares New Song “Flea” (Feat. Dave Grohl) and Announces New Tour Dates (News) — St. Vincent, Dave Grohl
- Elbow – Guy Garvey on Their 10th Album “AUDIO VERTIGO” (Interview) — Elbow, Guy Garvey
- Vampire Weekend Share New Song “Mary Boone” (News) — Vampire Weekend
Comments
Submit your comment
There are no comments for this entry yet.