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Nov 13, 2012 By Sara Heflin

On January 1st 2013, new U.K. based vinyl only label Demand Vinyl will launch. The label is starting off with a subscriptions singles club, which will consist of a total of ten 7-inch singles featuring exclusive tracks by such artists as Memory Tapes, Hot Chip, Air France, Saint Etienne, Latitia Sadier, Niki & The Dove, Levek, and Moons, among others.

Each single will include a track by an established artist as well as a song from a newer act. One of the new acts will be chosen via a competition. The songs will either be new originals, covers, or one off collaborations. These singles will be accompanied with a subscriber-exclusive explanation from the artist about the motivations behind, and creation of, each song. Some will include a mixtape, video, or podcast from the artist, and some of the sets will also come with a surprise gift. The first four singles will be mailed out at the same time and the rest will be sent out once a month for six months. 

Only 500 copies will be made, they will not be reproduced, and the cost is 55 pounds. For more info visit the Demand Vinyl website.

www.demandvinyl.com