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Oct 07, 2020 By Christopher Roberts HAIM

Los Angeles sister trio HAIM released a new album, Women In Music Pt. III, in June via Columbia (stream it here). Now they have shared a video for the album’s “Man From the Magazine.” As is the case with most of the band’s videos, noted film director Paul Thomas Anderson (Boogie Nights, Magnolia, There Will Be Blood) directed the video, which was filmed at Canter’s Deli in Los Angeles. Watch it below.

The band had this to say about the video in a press release: “This video was filmed the day we shot the cover for ‘WIMPIII’ at Canter’s Deli in Hollywood. Paul came up with the idea after hearing the whole record and we both felt strongly that this song in particular needed a visual, so Danielle put on a mic and sang it live in the middle of the deli.”

Read our review of Women In Music Pt. III.

HAIM were releasing Women In Music Pt. III on April 24, but then the band announced in March that they were postponing it to the summer, with the new release date of June 26 later confirmed.

HAIM consists of sisters Danielle, Alana, and Este Haim. Women In Music Pt. III is the band’s third full-length album, the follow-up to 2017’s Something to Tell You. The album includes three singles the band shared last year: “Summer Girl,” “Now I’m In It,” and “Hallelujah.” Danielle Haim, Rostam, and Ariel Rechtshaid all produced the album and regular collaborator, and Paul Thomas Anderson shot the album cover.

In a previous press release Danielle said the album title “came to me in a dream and I woke up laughing so I told my sisters.”

Alana added: “I liked it because we are literally women in music and we always get written about that way, so it seemed cool to make it our own and control the narrative. It made me think about some of our experiences more.”

Este also had this to say: “I just thought it was funny, plus the initials are WIMP3. Wimp is a hilarious word.”

In July 2019 HAIM shared a brand new song, “Summer Girl,” via a video directed by frequent collaborator Paul Thomas Anderson. It was one of our Songs of the Week. Then in October 2019 they shared another brand new song, “Now I’m In It,” again via a video directed by Anderson. “Now I’m In It” made it to #1 on our Songs of the Week list. Then in November 2019 they shared another new song, “Hallelujah,” via a striking video also directed by Anderson. The song was co-written with singer/songwriter Tobias Jesso Jr. and was also #1 on our Songs of the Week list.

When the album was announced they shared another song from the album, “The Steps.” It was shared via video for the track co-directed by the band’s Danielle Haim and Anderson. “The Steps” was also one of our Songs of the Week.

Then they shared another single from the album, “I Know Alone,” via a video for the track. “I Know Alone” was also one of our Songs of the Week. Soon after the song was shared they performed it remotely on The Late Show with Stephen Colbert, with each member in their own home.

In March HAIM stopped by The Tonight Show Starring Jimmy Fallon to perform the album’s “Summer Girl,” only a day after they performed another song, “The Steps,” on the show and took part in a short musical sketch with Fallon.

Then in May they shared another song from the album, “Don’t Wanna,” and performed the song for The Late Late Show with James Corden remotely and separately from their homes.

Then in June HAIM did a three-song set separately from their homes for NPR Music’s Tiny Desk (Home) Concerts series, an adjusted version of NPR Music’s Tiny Desk Concerts series taking into account social distancing during the pandemic. In September they were the musical guest on Jimmy Kimmel Live!, performing the album’s “Gasoline” in a vacant parking lot outside of The Forum in Los Angeles.

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