Mew Premieres Creepy New Video for “Beach”

Chanting Children are Never a Good Thing

Apr 23, 2010 By Kyle Lemmon
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Mew's creepy new music video for "Beach" cements the fact that the Danish trio make the best music videos in indie rockdom. For evidence of Jonas Bjerre's former job as a film animator and special effects artist, check out the very professional clips for "Repeaterbeater" and "Introducing Palace Players." "Beach" starts with some Children of the Corn-esque kids chanting in a born with a storm brewing outside.

As they wordlessly whisper, we're pulled into into a strange world shown on some sort of paper lantern or zoetrope. From there on out, it's the ("please don't call us prog") pop band's sinister wonderland on full display. The vid was directed by Martin DeThurah, Adam Hashemi, and Lasse Martinussen. The crazy cool costumes were handled by Henrik Vibskov. Enjoy!

Mew's excellent No More Stories... is out now, via Columbia. In other news, "Beach" was remixed by Danish electronic artist Trentemøller. That's available, in most countries, through iTunes. Also, enter the "Beach" contest here. Mew will tour in Europe starting at the end of May.

 

Beach from Evil Office on Vimeo.

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