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Oct 15, 2018 By Christopher Roberts Portugal. The Man

Portugal. The Man released their latest album, Woodstock, in April 2017. It ended up being their biggest album, a breakthrough album in a way, despite being their eighth full-length, thanks in part to its hit single “Feel It Still.” Now they have shared a video for the album’s “Tidal Wave.” The claymation video was created in collaboration with creative agency Wieden+Kennedy and features animation by British animator Lee Hardcastle. Watch it below.

Wieden+Kennedy Art Director Helen Rhodes had this to say about the video in a press release: “Being advertising creatives who sit in dark offices all day, we tend to be pretty jealous of good looking, talented rock stars who tour the world to adoring fans, so when we were asked to create the music video for Portugal. The Man’s ‘Tidal Wave’ track we thought, let’s make them into hideous mutant creations of their former selves. Unsurprisingly, they weren’t up for months of painful reconstructive surgery, so we did it in claymation instead. [Copywriter] Nick Morrissey and I had the loose structure for the video, but the fucked up factor was really turned up to 11 when we got the warped mind of animator Lee Hardcastle on board. He’s a one man claymation band of delightful craziness and we couldn’t be prouder of the music video baby he has birthed unto the world.”

The band’s Zach Carothers had this to say: “We’ve been working with Wieden on music videos, custom pot strains, stage graphics, cartoon bunghole reunions and all sorts of funny, creative shit for the last two years. Every time they come at us with something it blows us away.”

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