Watch Bon Iver’s Justin Vernon Sell Red Wing Boots | Under the Radar - Music Magazine

Watch Bon Iver’s Justin Vernon Sell Red Wing Boots

“Made In The Land Of Wheat And Maize”

Feb 06, 2014
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What’s up, indie kid-targeted marketing? Check out this advertisement for Red Wing Boots that stars none other than Justin Vernon (he of Bon Iver). It does make sense—chances are you need a good pair of boots in the snowy forests of Wisconsin. Although let’s face it, if this were an energy drink commercial instead, we’d probably find a way to rationalize that as well. Watch below as Vernon waxes poetic on his hometown, fixes a truck, and basically looks earthier than any of us will ever be.


(Via: Stereogum)



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Spotted Cow
February 6th 2014

Well, Justin, you’ve also got New Glarus when ever you want it. ;)

February 7th 2014

Excellent! I quite liked how the camera movement visually “stitched” some of the video sequences together… :)