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Oct 09, 2013 By Mike Hilleary Gary Numan

Electro industrial pioneer Gary Numan has unveiled a properly gothic music video for his new single “Love Hurt Bleed.” Directed by Joel Knoernschild the visual features Numan comendeering some poor woman’s television looking particularly ominous in a top hat. “Having the opportunity to work with Gary was tremendously exciting, as well as a little intimidating,” says Knoernschild. “‘Cars’ is often cited as one of the first full-length commercial music videos ever, so we had some pressure on us. We shot with four video cameras ranging from mid 1970s to early 2000s plugged into an old tube TV. Then we shot the TV with an Arri Alexa, one of the best HD cameras in the world. There’s lots of mixed media in the video and all of the effects you see were done live. There are no VFX shots done in post production.”

Click below to watch the results. Numan’s new album Splinter (Songs From A Broken Mind), his first in seven years, comes out Oct. 15.

(www.numan.co.uk/)