Watch: Hot Chip - "How Do You Do?" Video | Under the Radar - Music Magazine
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Watch: Hot Chip - “How Do You Do?” Video

A.K.A. "Fun With Green Screens"

Jul 25, 2012
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After delivering a fairly bizarre video collaboration with The Creator's Project, UK electro-pop outfit Hot Chip have turned right around with yet another music video, this time for their In Our Heads track "How Do You Do?" Directed by Rollo Jackson, the clip basically features the band juxtaposed in front of a lot of random green screen scenery. It wouldn't be all that surprising to learn that they probably had no idea what they were being superimposed against while filming. Click below to watch.

  

(www.hotchip.co.uk)



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Daniel Anderson
October 10th 2012
7:37am

This is not as bizarre as their previous, recently released collaboration with The Creator’s Project for their single “Look At Where We Are”. That amusing video featured a model being put together by a Dr Frankenstein-like creator, and throwing a fit during a shoot in scant, trendy fashion. A good watch to entertain yourself. While this is more ‘normal’, it’s still a tad odd. The scrolling background scenery with the singer in the foreground never seems to match. Only the portions with the bagpiper and ‘river dance’ girls seem apt. The scrolling lyrics also give it an amateur D.I.Y. look. Directors usually see themselves as artists but it’s hard to figure out this concept. The sub-header says, A.K.A. “Fun With Green Screens” but it doesn’t look like fun and games or like anyone is enjoying himself. This is not the best music or video you can find and perhaps the lack of comments reflects how unremarkable it is.