Watch: Lana Del Rey’s New Jaguar Ad | Under the Radar - Music Magazine
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Watch: Lana Del Rey’s New Jaguar Ad

Featuring New Song “Burning Desire”

Sep 28, 2012 Bookmark and Share

The Born to Die songstress being used to sell cars? Oh, why the heck not? In a move that’s either tailored to encourage internet trolls, or a brilliant bit of marketing, Jaguar used Lana Del Rey’s new song “Burning Desire” to soundtrack an epic commercial. Check it out below.

And just in case the clip wets your desire to hear more music rather than buy a car, we’ve included footage of Del Rey performing at the launch party in Paris. 



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June 15th 2017

Nothing like a pretty lady and a fast car to get the blood boiling hey? But I am really impressed by this advertisement to be honest. It’s especially nice to see how they made use of the cinematography to bring out the classic element of the car. This makes me really excited to see the new Jaguar design come out to us. It’ll be exciting to work out my finances too, to see if I can afford one myself!