• News

• All

Nov 23, 2016 By Christopher Roberts OK Go

OK Go are at it again with another crazy and complicated music video, this time for “The One Moment.” Back in February the band shared a video for “Upside Down & Inside Out” that was actually filmed in zero gravity aboard a Russian S7 Airlines plane. Their new video is something of a Rube Goldberg machine. It was filmed in one 4.2 second take, which is shown at the start of the video in normal speed, before being presented in slow motion for the rest of the video. The camera moves from scene to scene in a soundstage and the band members trigger intricate actions. Acoustic guitars explode, band members fly through the air, there are water balloons, paint fountains, and lots of “how did they do that” moments. OK Go frontman Damian Kulash Jr. directed the video, which you can watch below.

A press release explains the video as such: “‘The One Moment’ has short periods of real time at the beginning and end, but the bulk of it was captured in a mere 4.2 seconds. During the film, band members create and interact with hundreds of synchronized, high-speed events, choreographed to the cathartic song about the most important moments in life, those moments when everything changes. Coming at this time of great change around the world, the song underscores the opportunity and need for people to step up, step out and make a difference.”

Kulash, Jr. had this to say about the video in the press release: “We triggered 325 events with extremely precise digital triggers to create the choreography, which unfolds over a little more than four seconds. We shot with extremely high-speed cameras, which allows us to stretch those few seconds over the full length of the song. Our fastest frame rate was a little over 6000 frames per second, which effectively slows down time to be 20,000% slower than we normally experience it. At those moments, we’re seeing things move through the air that, in real life, are moving faster than the speed of sound.”

OK Go has also partnered with Morton Salt, Inc. for an interactive version of the video that can viewed at MortonSalt.com/WalkHerWalk. The press release explains that this version “salutes five individuals who have spearheaded groundbreaking initiatives to help others. In this version, hot spots pop up that feature stories about the difference makers featured in the clip - leaders whose passion to make a difference in the world began in just one moment…. Inspired by the unstoppable spirit of the iconic Morton Salt Girl, the ‘Walk Her Walk’ movement seeks to drive, support and inspire positive change.”

Kulash, Jr. added: “The song ‘The One Moment’ is about those moments in life when you are most alive, the moments that truly matter, the moments when everything changes. We shot the video in a single moment to bring this feeling to life. We want to show that a single moment can contain so much wonder, so much beauty, and so much change. We hope it helps inspire people to use their moments wisely.”

The song is taken from the band’s 2014 album, Hungry Ghosts, which is out now via Paracadute. The band will perform it tonight on The Late Show with Stephen Colbert in what the press release calls “a super special OK Go version of late night television.” Who knows what that means exactly, but maybe the band plans to do something innovative for their performance as well.