YACHT Announces New Album Via a Billboard in Los Angeles

I Thought the Future Would Be Cooler Due This Fall on Downtown

Jul 29, 2015
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YACHT announced their new album today, the follow-up to 2011's Shangri-La and 2014's Where Does This Disco? EP, via a billboard in Los Angeles, on the corner of Santa Monica Blvd. and La Brea Ave. The red billboard simply had the album's title written in big white letters: I Thought the Future Would Be Cooler. The below video (directed by Renee Lusano) shows the billboard as filmed by a drone. Earlier today via Periscope Jona Bechtolt and Claire L. Evans of YACHT answered questions about why they thought the future would be cooler. No other details about the album have been announced, beyond the fact that it's due out this fall via Downtown.

The YouTube page for the drone video did include this statement:

"The future is an impossible goal. It's something we chase after, believing in an illusion of control. That isn't to say our actions don't affect what the future is like-in our case, hot, dry, loud, unjust-but that once we catch up to yesterday's future, it's no longer what we imagined. It's just the present all over again. And so on.

We've made an album about that. It contains some speculations about the future that are big and distant as science fiction stories. But it's also about looking carefully at the world around us and trying to understand what we've done with the imaginations of those who came before us. Would they believe it?

We live in a complex moment. There seem to be networks at every level of reality; as with all our technologies, we can't keep ourselves from grabbing them, turning them around, and using them as a mirror. Every person is a node. Our technological economy is full of entities selling our own lives back to us. It's easy to feel disillusioned, if only it wasn't all so funny sometimes.

#ITTFWBC

Out fall 2015 on Downtown Records"



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