Yak Appear on a Demented Cooking Show in the Video for “Fried”

Pursuit of Momentary Happiness Due Out Tomorrow via Third Man

Feb 07, 2019
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British psych trio Yak are releasing a new album, Pursuit of Momentary Happiness, tomorrow via Jack White's Third Man Records. When the album was announced they shared its single "Fried" and now the song has a crazy video in which frontman Oli Burslem appears as the co-host of a demented cooking show where they test out a deep fryer, eventually cooking a rat, a shoe, and a tablet computer. Watch it below.

Back in October Yak shared the video for Pursuit of Momentary Happiness' "Bellyache," which made it onto our Songs of the Week list. Then in January they shared a NSFW video for the new song "This House Has No Living Room" that featured Jason Pierce (aka J. Spaceman) of Spiritualized on slide guitar and guest vocals, as well as John Coxon of Spiritualized and Spring Heel Jack. It was our #1 Song of the Week.

Pursuit of Momentary Happiness is the follow-up to the band's 2016-released debut album, Alas Salvation. The new album was originally going to be recorded at the Perth, Australia studio of Tame Impala's Kevin Parker, but it didn't work out. The band's original bassist, Andy Jones, also left the band for a new life in Australia. Burslem returned to England with no money, no album, and no place to live.

He was already friends with Coxon, who introduced him to Pierce. The Spiritualized leader encouraged Burlsem and drummer Elliot Rawson to solider on and soon they had a new bassist in Vinny Davies and were recording the album at London's RAK studios with producer Marta Salogni (Björk, Django Django). In 10 days they recorded 29 songs, 11 of which made the album. Then Burslem put the finishing touches on the album with the help of Pierce at his home studio.

In a previous press release, Burslem had this to say about recording the album: "I don't want it to be a boo-hoo story. It was fun doing it. It's nice to push yourself to the limit, and I can say now that I don't give a shit what anyone thinks, because it's a document of that time, and it's honest and open, and I couldn't have done or given much more."

Read our 2016 interview with Yak.

Yak Tour Dates:

2/18 - La Maroquinerie - Paris, FR
2/19 - Le 106 - Rouen, FR
2/20 - Le Coopérative De Mai - Clermont-Ferrand, FR
2/22 - L'Autre Canal - Nancy, FR
3/4 - Rough Trade - Brooklyn, NY
3/29 - The Castle & Falcon - Birmingham, UK
3/30 - Norwich Arts Centre - Norwich, UK
4/1 - Clwb lfor Bach - Cardiff, UK
4/2 - O2 Academy Oxford - Oxford, UK
4/3 - The Dome Camden - London, UK
4/5 - Brudenell Social Club - Leeds, UK
4/6 - The Bodega Nottingham - Nottingham, UK
4/8 - Arts Club - Liverpool, UK
4/9 - YES - Manchester, UK
4/11 - The Cluny - Newcastle Upon Tyne, UK
4/12 - King Tut's Wah Wah Hut - Glasgow, IE
4/13 - Whelan's - Dublin, IE

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February 11th 2019
6:31pm

Nice video and website