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Bon Iver Share Cryptic New Trailer

“Sincerity is Forever in Season”

Jul 02, 2019 Bon Iver Bookmark and Share

Bon Iver (the project of Justin Vernon) have shared a cryptic new trailer. What it’s a trailer for is unclear, although perhaps a new album is about to be announced. The trailer features images of nature and chronicles the various seasons of the year via a voice over and the title of the YouTube video is “Sincerity is Forever in Season.” At the end is says the band’s name in big letters, with “Coming Soon” written underneath. It also says “Keep it Restaurant,” whatever that means. Watch it below, followed by the band’s upcoming tour dates.

Last month Bon Iver shared two new songs, “Hey, Ma” and “U (Man Like),” via videos for each track. “U (Man Like)” was one of our Songs of the Week. They also announced some new tour dates and launched a new website ( The songs feature a slew of special guests, including Jenn Wasner of Wye Oak and Flock of Dimes, Moses Sumney, and Bruce Hornsby.

Vernon had this to say about the songs in a previous press release: “This project began with a single person, but throughout the last 11 years, the identity of Bon Iver has bloomed and can only be defined by the faces in the ever growing family we are.”

Bon Iver’s last album was 2016’s 22, A Million.

Bon Iver Tour Dates:

7/7 - Montreux, CH - Montreux Jazz Festival
7/11 - Madrid, ES - Mad Cool Festival
7/13 - Oeiras, PT - NOS Alive
7/16 - Lyon, FR - Les Nuits De Fourvière
7/17 - Verona, IT - Castello Scaligero, Villafranca di Verona
7/19 - Wiesbaden, DE - Schlachthof
7/21 - Gräfenhainichen, DE - Melt Festival
8/31 - Missoula, MT - KettleHouse Amphitheater*
9/2 - Vail, CO - Gerald R. Ford Amphitheater∞
9/3 - Morrison, CO - Red Rocks Amphitheatre∞
9/4 - Salt Lake City, UT - Maverik Center∞
9/6 - George, WA - The Gorge Amphitheatre∞
9/7 - Vancouver, BC - Pacific Coliseum∞
9/10 - Portland, OR - Theater of the Clouds∞
9/12 - San Francisco, CA - Chase Center∞
9/15 - Los Angeles, CA - The Forum∞
10/3 - St. Paul, MN - Xcel Energy Center†
10/4 - Rosemont, IL - Allstate Arena†
10/6 - Toronto, ON - Scotiabank Arena†
10/8 - Columbus, OH - Schottenstein Center†
10/10 - Philadelphia, PA - Wells Fargo Center†
10/11 - Brooklyn, NY - Barclays Center‡
10/15 - Boston, MA - TD Garden†
10/17 - Washington, DC - The Anthem†
10/19 - Raleigh, NC - PNC Arena†

*w/ Indigo Girls
∞ w/ Sharon Van Etten
† w/ Feist
‡ w/ Yo La Tengo

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July 8th 2019

Kind of a long time since the last album. I’m guessing one is due out soon. Maybe after the tour. Bummer there is no Michigan stop!