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Jan 31, 2023 By Mark Redfern Photography by Esme Rogers Smith

Frankie Rose is releasing her first new album in six years, Love As Projection, on March 10 via Slumberland. Now she has shared its second single, “Sixteen Ways,” via a music video. Scott Kiernan directed the video, which was choreographed by Neil Schwartz and features dancers Dainique Jones, Misato Obana, Youlmae Kim, and Shion Uesaka. Watch it below.

Rose had this to say in a press release: “I wanted to make a dance video choreographed by 80s Baby (Neil Shwartz) but with the ESPTV (Scott Kiernan) aesthetic. I trusted them completely and just let them create a world for me. The result is a video that feels like a fever dream in the black lodge complete with my very own machine elves.”

Schwartz had this to add: “I wanted to make sure that the movement matched the aesthetic and wanted to create clean lines focusing more toward the upper body. We focused on the arms to create flowing pictures that would match and complement the synths, beats, and Vocals, and overall musicality of the track. I wanted to give individuality movement to each dancer while still including a cohesive sea of flowing colors that complimented each dancer to bring about a visual harmony of pictures and shapes.”

Previously Frankie Rose shared the album’s first single, “Anything,” which was one of our Songs of the Week.

A previous press release described the album in more detail: “Painstakingly written, recorded, and engineered through some of the most tumultuous times in history, this new collection of songs harnesses the power and propulsion of Frankie’s early DIY-centric punk days without losing sight of the immersive, dreamlike world-building she’s been known for in recent years. Her love of new wave hooks and post-punk drive remain omnipresent, elevated by her utilization of modern production and an improved, polished palate of state-of-the-art instrumentation.”

Rose’s last regular album was the sci-fi themed Cage Tropical, released in 2017 via Slumberland/Grey Market. Although in 2019 she did release an album in which she covered The Cure’s 1980-released album Seventeen Seconds in its entirety as part of Turntable Kitchen’s Sounds Delicious series.

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