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Feb 07, 2011 By Lauren Barbato Gruff Rhys

Super Furry Animals frontman, one-half of Neon Neon, and solo artist Gruff Rhys has been talking about his latest one-man effort, Hotel Shampoo, for months now. Yet for all the antics and anecdotes surrounding his third full-length, including leaked MP3s, music videos, and even a hotel crafted from shampoo bottles, one thing was missing—a North American release date.

Today, Rhys announced that he has finally booked a North American release date for Hotel Shampoo: May 3 via Witchita Recordings. It’s still a pretty long wait, considering Hotel Shampoo hits shelves in the U.K. next week (Feb. 14), but it’s better than no release at all.

The Hotel Shampoo album news coincides with the debut of new single “Sensations in the Dark,” the video of which premiered today on Pitchfork. Check out the Peter Gray-directed video below, followed by Rhys’ winter-spring tour throughout Europe.

FEBRUARY:

3 Blackpool, UK @ The Gresham Hotel
14 Sheffield UK @ Memorial Hall,
15 Glasgow UK @ Oran Mor
17 Manchester UK @ St Phillips
18 Liverpool UK @ The Kazimier,
19 Cambridge UK @ St Paul’s Church
20 Norwich UK @ Arts Centre
21 Nottingham UK @ Glee Club
22 London UK @ Cadogan Hall
25 Bridport UK @ Palace Theatre
26 Brighton UK @ St Georges Church
27 Birmingham UK @ Glee Club
28 Bristol UK @ St Georges Hall

MARCH:

04 Paris FRANCE @ Le Cafe de La Danse
05 Vevey FRANCE @ Rocking Chair
06 Vienna AUSTRIA @ Flex
08 Frankfurt GERMANY @ Brotfabrik
09 Schorndorf GERMANY @ Manufaktur
10 Brussels BELGIUM @ Rotonde Botanique
11 Amsterdam HOLLAND @ Paradiso
12 Rotterdam HOLLAND @ De Unie
14 Cologne GERMANY @ Gebaude 9
15 Hamburg GERMANY @ Imperial Theater Hamburg
17 Copenhagen DENMARK @ Loppen
18 Stockholm SWEDEN @ Strand Club
19 Malmo SWEDEN @ Debaser Malmo

APRIL:

26 Tokyo JAPAN @ Club Quattro,
27 Osaka JAPAN @ Club Quattro