JFDR Shares Video For New Single “The Orchid”
Out Now via Houndstooth
Oct 11, 2022
Photography by Dora Duna
JFDR (aka Icelandic artist Jófríður Ákadóttir) has shared a video for her new single, “The Orchid.” The song was produced by Ákadóttir alongside Joshua Wilkinson and it’s her first release for her new label, Houndstooth. View the Joseph Burgess-directed video below.
In a press release, Ákadóttir states: “I call all my songs orchids. I am obsessed with the flower. It’s a very cunning flower, its beauty has led it to become the most popular plant or flower in the world. It symbolizes (among other things) fertility, and I was thinking a lot about rebirth and a new beginning. Fertility, creativity, beauty and mystery are all embodied by the orchid.”
JFDR’s most recent album, New Dreams, came out in 2020 via Krunk.
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