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Mass Gothic Share Video for “How I Love You”

I’ve Tortured You Long Enough Out Now via Sub Pop

Apr 10, 2019 Mass Gothic
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Mass Gothic (husband and wife duo Noel Heroux and Jessica Zambri) released a new album, I’ve Tortured You Long Enough, last August via Sub Pop. Now they have shared a video for “How I Love You,” a song that features Zambri on lead vocals. Evan Fellers directed the interesting clip, which turns the band into 3D models. Watch it below.

Zambri had this to say about the song in a press release: “The lights turned on for me. Committing to something can be relieving, even pleasurable. I used to think I had to protect myself from anything that I perceived to get in the way of making music, but all that did was close me off. Whatever is happening I want to enjoy it. I wrote this song as a reminder to live and not be lived.”

Director Evan Fellers had this to say: “I wanted to create strange realistic feeling environments that also felt a bit digital. I used a process called photogrammetry to grab a bunch of real-world elements and turned them into 3D models which make up most of everything you see. Anything from small rocks to large sections of woods, trees, moss, and dirt, to Jess and Noel. I knew I wanted to take the viewer through these different environments, but I wanted it to be more than just a camera flying around - something simple and purposeful, searching for something. I wanted there to be this feeling of a journey. I also wanted to trace specific paths through the environment I thought were pleasing. Creating a single red orb that illuminated the environment was a nice way to accomplish all of those goals with the story, and control the way in which I revealed each scene at the same time. The red orb also came to represent the voice of the song to me.”

The duo features former Hooray For Earth frontman Noel Heroux and his wife Jessica Zambri (of Zambri and Solvey). They released their self-titled debut album on Sub Pop in 2016, which was followed by the Sub Goth EP later that year. Back in May 2018 they shared I’ve Tortured You Long Enough‘s first single (and opening track), “Dark Window” (which was one of our Songs of the Week). Then when the album was announced in June they shared a video for another new song from it, “J.Z.O.K.” (which was also one of our Songs of the Week). Then they later also shared another song from the album, “How I Love You.” Then they shared a video for “Keep On Dying.”

Read our 16th Annual Artist Survey interview with Mass Gothic.

Read our 2016 interview with Mass Gothic.

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