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Metric Share “Now or Never Now” Video; Plus Stream Their New Album

Art of Doubt Out Now via MMI/Crystal Math Music

Sep 21, 2018 Metric
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Metric released a new album, Art of Doubt, today via MMI/Crystal Math Music. Now they have shared a video for “Now or Never Now,” which we previously wrote was the album’s strongest advance single. Lorraine Nicholson directed the video, which was filmed in Miami and features frontwoman Emily Haines in a sad nightclub while the rest of the band drive around town in a limo, trying to find her. Watch it below. You can also stream the full album below.

Nicholson had this to say about the video in a press release: “Many music videos take place in night clubs, very few depict them as they so often are: pensive, dark and depressing.”

Haines had this to say: “This was a night shoot leading to dawn, as Lorraine wanted to place the video in those most questionable hours of the morning…I’m profoundly lost and alone with random uncaring strangers…the rest of the band is on an urgent quest to find me and rescue me from this sad existence, but they always arrive too late.”

Previously Metric shared Art of Doubt‘s first single, “Dark Saturday,” as well as a black & white video for the song featuring four split screens and shot on an iPhone. Then they shared another video for another new song from the album, “Dressed to Suppress” (which was one of our Songs of the Week). Then they shared a third single from the album, “Now or Never Now,” which also made our Songs of the Week list.

Metric haven’t released a new album in almost three years, since 2015’s Pagans in Vegas. Guitarist Jimmy Shaw did not co-produce the new album, despite doing so with the band’s last three albums. Instead, Justin Meldal-Johnsen (M83, Beck) produced the album, which was recorded at Metric’s own Giant Studio in Toronto and mixed by Tony Hoffer (Phoenix, Depeche Mode).

In a previous press release Shaw had this to say about working with Meldal-Johnsen: “Justin was just what we needed in a producer for this album. He really saw every band member eye to eye and was able to capture what we each do best. It was something I realized I couldn’t do at this stage, having been in the band for so long. We were finally able to focus on just playing again, as we did at the start. Making this album brought us together in a way we hadn’t been for quite some time and I think you can hear it in the music.”

Last year frontwoman Emily Haines released a new solo album, Choir of the Mind, under the name Emily Haines & The Soft Skeleton. She also appeared on Hug of Thunder, Broken Social Scene‘s excellent 2017 album.

Read our 2017 The End interview with Emily Haines about endings and death.

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