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Sep 05, 2013 Neil Young By Laura Studarus

It’s a noble quest—create a streaming service that sounds better than the average MP3. (Of course, if you’re like so many consumers, chances are you’re streaming over your crappy laptop speakers. Stop that.) Is Neil Young up for the task? We’ll find out next year when the troubadour unveils his new streaming service PONO, which he promises has “has primal power.”

Says Young via Facebook:

Hearing PONO for the first time is like that first blast of daylight when you leave a movie theater on a sun-filled day. It takes you a second to adjust. Then you enter a bright reality, of wonderfully rendered detail.

This music moves you. So you can feel. That’s why so many musicians are behind PonoMusic—this is important work that honors their art. This is the way they wanted you to hear their music.

PONO starts at the source: artist-approved studio masters we’ve been given special access to. Then we work with our brilliant partners at Meridian to unlock the richness of the artist’s music to you. There is nothing like hearing this music - and we are working hard to make that experience available to all music lovers, soon.

Check out Young discussing PONO on Letterman: