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Jan 15, 2025 By Andy Von Pip Photography by Nigel John

Newcastle (UK)- based band Pit Pony unveil their latest single, “Vacancy. ” The track blisteringly critiques our tangled relationship with social media and the trends it spawns, tackling everything from life hacks to influencer culture. It questions the hollowness lurking behind curated perfection.

Vocalist Jackie Purver shares, “It’s about being dumbfounded by the modern world and social media. My news feed is full of suggested videos of people telling me my life will be better if I buy some leggings or get the ‘off menu’ Starbucks drink. I love an iced coffee as much as the next person but there’s a whole culture of people driving in nice cars drinking coffee and sitting making videos in carparks that I can’t get my head around. I feel like it’s opening a black hole somewhere that we’re all going to be swallowed into – a vacancy – like a Dorian Gray painting on a mass scale. I want to derail it, to take things in a different direction, to make it messy - no more manicures photographed over a BMW steering wheel. I am all for people finding joy where they can but I feel weird at the thought of that being life’s aim and that it’s targeted at young people especially. The song itself is about the repetitive nature of aspiring to things you see in an online video and thinking that’s the pinnacle and buying endless things that an influencer has been paid to sell you. The song spirals as it builds and ends in a cry of frustration at the world.”

“Vacancy” is taken from the band’s forthcoming sophomore album, Dead Stars, out February 7 via Clue Records and EMI North. This record expands Pit Pony’s sonic palette, blending influences from 50s doo-wop to heavy rock, while Purver’s lyrics navigate motherhood, imposter syndrome, and the pressures of modern life. Themes such as the cost of living, polluted water, and the relentless sales pitch of influencer culture lend the album a grounded yet expansive edge.

Pit Pony will embark on a UK headline run in April 2025. Dates are:

April 04 - POP RECS - Sunderland

April 05 - This Is Middlesbrough - Middlesbrough

April 12 - Sneaky Pete’s - Edinburgh

April 16 - Le Pub - Newport

April 17 - The Grayston Unity - Halifax

April 24 - The Shacklewell Arms - London

April 25 - The Jacaranda - Liverpool


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