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Jan 26, 2016 By Mark Redfern The Joy Formidable

The Joy Formidable have announced a new album and shared a NSFW video for its first single, “The Last Thing on My Mind.” Hitch is due out March 25 on the Welsh trio’s own label, C’Mon Lets Drift, in partnership with Caroline (US), Orchard/Membran (Europe), and MapleMusic (Canada). The album was self-produced by the band and recorded at The Red Brick studios in the Welsh hills. Alan Moulder (My Bloody Valentine, Nine Inch Nails) mixed the album. Below is the tracklisting and their upcoming tour dates.

As for the NSFW video for “The Last Thing on My Mind,” well it features lots and lots of butts. But don’t get too excited straight guys, they are all male butts (including Iggy Pop’s). So expect lots of male strippers. And considering how many music videos feature naked women, it’s probably only fair that some feature naked men too. Frontwoman Ritzy Bryan commented on the video in a press release, saying as much: “It’s a song about freedom, about feeling alive and a part of that is about sexual liberation too, which is why we wanted to make a music video from the perspective of a heterosexual female gaze. It shows men in many forms, being free, being sexy, being watched, it’s beautiful and provocative and is some small attempt to readdress the existing imbalance of perspective and nudity in music videos.”

Hitch Tracklist:

1. A Second In White
2. Radio Of Lips
3. The Last Thing On My Mind
4. Liana
5. The Brook
6. It’s Started
7. The Gift
8. Running Hands With The Night
9. Fog (Black Windows)
10. Underneath The Petal
11. Blowing Fire
12. Don’t Let Me Know

The Joy Formidable Tour Dates:

Monday, March 28th 2016 Los Angeles, CA @ The Roxy
Tuesday, March 29th 2016 Los Angeles, CA @ The Roxy
Wednesday, March 30th 2016 San Francisco, CA @ Great American Music Hall
Friday, April 1st 2016 Portland, OR @ Wonder Ballroom
Saturday, April 2nd 2016 Seattle, WA @ Neumo’s
Tuesday, April 5th 2016 Minneapolis, MN @ First Avenue
Wednesday, April 6th 2016 Chicago, IL @ Double Door
Thursday, April 7th 2016 Iowa City, IA @ Mission Creek Festival
Friday, April 8th 2016 Nashville, TN @ Mercy Lounge
Sunday, April 10th 2016 PIttsburgh, PA @ Mr Small’s Theater
Tuesday, April 12th 2016 Boston, MA @ Paradise Rock Club
Wednesday, April 13th 2016 Washington, DC @ 9:30 Club
Thursday, April 14th 2016 New York, NY @ Irving Plaza
Friday, April 15th 2016 Philadelphia, PA @ Underground Arts