Watch: Edward Sharpe & the Magnetic Zeros - "Life Is Hard" Video | Under the Radar Magazine Under the Radar | Music Blog for the Indie Music Magazine
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Watch: Edward Sharpe & the Magnetic Zeros - “Life Is Hard” Video

Live at New York's Box Theater

Sep 20, 2013 Edward Sharpe & The Magnetic Zeros
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Last month Edward Sharpe & The Magnetic Zeros brought their signature feel-good vibes to New York City’s Box Theater for a special performance. This morning the band has shared an official music video for “Life Is Hard,” taken from their latest self-titled LP, using entirely live footage from the group’s intimate show.

In a letter from frontman Alex Ebert, “Two major inspirations for this video exist - One was to, in a visually controlled, poignant, and real way, exhibit and record ourselves live - the performance is entirely live. The other was to respond to the pop music industry of the last 20 or more years, in which performance music videos are nearly always a suped-up, lip-synced karaoke, and a major contributor to that which is flimsy and feigned about pop music today. To me we are primarily a live band - the albums are there to hold you over until we get to your neighborhood. So once the idea finally came to do a full-blown performance video in which we actually played and recorded everything live, I was set on it. We happened to have a few days off in NYC after a tour in Europe, and, with a lot of help from very talented people, we were able to put the whole thing together. It was a day of pure chaos, and it is truly amazing that we were able to get the performance we did - I think it may be, so far, the best we have played this song. By the way, I should say that Life Is Hard is not the only song that was recorded that day, of course, and at some point we may release another song or two from the recordings that day. Cheers and Love, Alex Ebert.”

Click below to watch the performance.



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