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Apr 30, 2012 Here We Go Magic By Mike Hilleary

Here We Go Magic have premiered a dance-happy music video for their A Different Ship lead single “How Do I Know.” Directed by Sean Pecknold (brother of Fleet Foxes’ Robin) the clip features Janet Pants as a self-choreographing robot that gets one last hurrah of movin’ and shakin’ before being returned by its relunctant owner.

According to Pecknold, he was introduced to the music of Here We Go Magic during a roadtrip with Robin: “I was driving from Joshua Tree to Palm Springs on the highway, and my brother who was privy to the new Here We Go Magic record, said ‘You have to hear this song.’ So he put it on and we listened to it a couple times all 5 of us smiling with the wind in our hair. Then literally as we pulled into the parking lot in Palm Springs I got a message from the band about maybe doing a video for that very song. I wanted to return to the strangeness and warmth of the Palm Springs area to shoot a little story about a man torn between two choices in his life. When listening to the jam I kept seeing a human-like robot dancing on the side of the highway, so I incorporated that into a light-hearted, literal take on the question posed in the song.”

Click below to watch.

(www.myspace.com/herewegomagic)