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Mar 24, 2015 By Mike Hilleary Lord Huron

Due to release their sophomore LP Strange Trails on April 7, L.A. outfit Lord Huron has premiered a brand new music for the album’s lead single, “Fool for Love.” Filmed at Whispering Pines, the very studio that the band recorded their Strange Trails, and co-directed by frontman Ben Schneider, the narrative visual sees our protagonist “The Fool” trick a gang known as The World Enders (a nod to another track off the album) into picking a fight with a massive individual named “Big Jim,” all for the sake of winning the hand of a girl named Lily.

As a brawl ensures, our hero’s deception is ultimately revealed, making him the target of an entire angry bar. Pay attention and there’s even a phone number viewers can actually call (800 774 1372) to join in the story. Click below to watch.

(www.lordhuron.com)