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Watch: The Pains of Being Pure at Heart’s “Heart in Your Heartbreak”

Mar 30, 2011 By Mike Hilleary The Pains of Being Pure at Heart
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With the release of their sophomore LP Belong hitting store shelves yesterday, Brooklyn pop shoegazers The Pains of Being Pure at Heart have unveiled the video for the record’s first single, “Heart in Your Heartbreak.” Conceptualized and written by the group’s own Peggy Wang, the clip follows a group of Guitar Center-type employees (in this case working for a chain called “Guitar Galaxy”) as they rebel against their upitty store manager. You can check out the video below courtesy of Pitchfork.

(www.thepainsofbeingpureatheart.com)



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