Watch: tUnE-yArDs - “Real Thing” Video | Under the Radar | Music Blog for the Indie Music Magazine
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Watch: tUnE-yArDs - “Real Thing” Video

Floating Heads

Oct 07, 2014 Tune-Yards Bookmark and Share

Yesterday tUnE-yArDs premiered a brand new music video for her latest Nikki Nack single “Real Thing.” Directed by Tom Jobbins the clip sees Merrill Garbus’ head get packaged up by a group of factory-working mannequins and progressing into mess of limbs and colors. In a press release Garbus says, “I believe ‘Real Thing’ was the one song I didn’t want to make a video for. It has too many images of its own in the lyrics, and could mean so many different things for different listeners… I love leaving room for audiences to paint their own mental pictures. What changed my mind is wanting so much for this particular song to be heard by more people.”

Jobbins himself adds, “Hearing the song made me think of bright patterns and dancing hands! With these initial thoughts in my mind and the song on repeat I envisaged a madcap story about three plastic sisters and an all-singing all-dancing Merrill. It’s a brash and brilliant song and I wanted to match that with the visuals. Merging animation and live action allowed us to create different spaces and bring in lots of visual treats. Merrill was great from beginning to end. Her advice was always to go weirder and wilder, and I think her brilliant performance shows just that.”

Click below to watch.



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