YACHT Offer New Apology for Non-Apology on Fake Sex Tape | Under the Radar Magazine Under the Radar | Music Blog for the Indie Music Magazine
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YACHT Offer New Apology for Non-Apology on Fake Sex Tape

"After all is said and done, of course you should be mad at us. We're mad at us too."

May 11, 2016 YACHT
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We were hoping that this whole YACHT fake sex tape fiasco was over, but now the band has issued a new apology in which they apologize for yesterday’s non-apology.

To get you up to speed, on Monday we posted the strange story that YACHT were selling their own sex tape after it had leaked. Then yesterday it was revealed that the whole thing was fake, a publicity stunt. The response from their fans and the Internet in general was far less than positive, as the band was accused of making light of revenge porn and of manipulating the emotions of their fans. The electro-pop duo and long-term romantic partners, Jona Bechtolt and Claire Evans, issued a statement yesterday explaining the whole thing, but that got them in further hot water as it wasn’t much of an apology. You can read our lengthy story about the whole thing yesterday, rather than us regurgitating everything again. But now YACHT have taken to Facebook and posted a new statement in which they offer a proper apology. It’s also interesting to read the Facebook comments from their fans, which range from further disgust to still defending the band. Here’s the complete statement:

“First off, we’re sorry.

The reaction to this endeavor highlights a glaring error we made in positioning ourselves as the victims of a leaked sex tape. We understand that positioning it that way from the beginning was an egregious mistake, and are so ashamed we hadn’t considered this beforehand.

Yes, this was all a ‘hoax’ or ‘PR stunt,’ and one we were so excited to share. While there is inherent deception in pulling a hoax, it was never our intention to mock or make light of anyone who has been a victim of a privacy violation like the one we mentioned. This was a lazy starting point for what we wanted to be a much more fun story about the expectations of a sex tape and the frenzy surrounding the taboo of sex, especially juxtaposed with our own non-celebrity. We failed to tell that story. Instead we told a much darker and more disturbing story.

We’ve been going back and forth on what to do about the music video this was all supposed to lead up to. We were leaning towards not releasing it at all, but we think it’s important that people be able to see and assess for themselves our intent.

So here it is:https://www.facebook.com/JashNetwork/videos/1145980565466351/

We take full responsibility for what has happened, and we are truly sorry. We know we’ve broken a bond of trust with many of our fans and friends. Thank you to those that called us out and helped us to understand the gravity of the mistake we made. We should not have hinged this entire project on the fiction that we were the victims of a leaked tape, and we’re equally disappointed in ourselves for taking so long to get over being shocked at the response and write this apology.

After all is said and done, of course you should be mad at us. We’re mad at us too.

Jona & Claire

PS: We’re sorry for our shitty non-apology yesterday, too. There’s no justifying it. We clearly didn’t get it then. We get it now.”

Now can we all move on and if YACHT happens to make good music again maybe the band can be revisited?


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