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Written by Douglas Rushkoff; Art and cover by Goran Sudžuka & José Marzán, Jr.

Feb 08, 2012 Web Exclusive Bookmark and Share

Douglas Rushkoff is a media theorist, Frontline TV correspondent, and thought-provoking author (Ecstasy Club, Media Virus, and Program or Be Programmed, TESTAMENT). His essays and books expound upon Marshall Mcluhan’s theories from the last century through the lens of our Web 2.0 world. He’s often advocated that lay people learn computer code. “If you are not a true user of digital technology, then you are likely being used by digital technology,” he posits on his website. “My suggestion that people learn to program was meant more as a starting point in a bigger argument. No, I did not expect American adults to take the two or three weeks required to get their heads around programming, much less the months of effort they’d need to become proficient. But I wanted people to at least become aware of the digital systems on which we are conducting so much of our activityand the sorts of thinking and behaviors those systems have been programmed to encourage.”

That argument is awkwardly extrapolated in his first sci-fi/drama graphic novel, A.D.D. The title doesn’t stand for Attention Deficit Disorder. Instead, readers are introduced to a futuristic society that obsess over a group of teen gamers known as The Adolescent Demo Devision. They are raised from birth to test media, appear on reality TV, and suck from the teat of U.S. commerce. They gain otherworldy powers that scare their holders and that’s where the drama comes into play. Unfortantely, this drama is handled poorly and the dialogue isn’t as well managed as Rushkoff’s adroit-yet-intelligent essays on media and culture.

The second half of the book ratchets up the action as one of the students of this strange world begins to question the graduation process for A.D.D.. They naturally call it “leveling up.” The discovery isn’t quite as mind-blowing as Rushkoff would hope it to be, but the journey is tense and well-plotted. Even though A.D.D.‘s story is slipshod at times, the full-color art by Goran Sudžuka and José Marzán, Jr.is almost as engaging as the duo’s lines for the post-apocalyptic masterpiece, Y: The Last Man. It’s a simple style, with muted colors and clean lines. Bursts of vibrant color are only added for the truly big moments. A.D.D. is a welcome winter diversion and nothing more. Pick it up if you’re bored of your regular super-hero picks. Don’t expect anything revelatory. Instead, read one of Rushkoff’s other books or essays. (www.dccomics.com/vertigo / www.josemarzan.com / www.rushkoff.com)

Author rating: 5/10

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Average reader rating: 7/10


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September 20th 2012

It’s very nice to know about ‘sci-fi drama graphic novel’ through the speech of Rushkoff. It’s a nice addition of entertainment in media. I’m thankful to you for letting me informed about it.
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