Advertise | Under the Radar Magazine Under the Radar | Music Blog for the Indie Music Magazine
Wednesday, June 19th, 2024  

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Mark Nockels .(JavaScript must be enabled to view this email address) (323) 229-7512

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Under the Radar publishes five issues a year and is exclusively distributed across North America by Curtis Circulation. Under the Radar can be found at all major newsstands and bookstores, including Barnes & Noble, Barnes & Noble College Bookstores, Bookworld, Books-A-Million, Hastings, Waldenbooks, B. Dalton, as well as a large network of independent record stores and college bookstores. Additional promotional distribution occurs each year at the SXSW Music Festival as well as at one-off events. Under the Radar is also distributed internationally.


65,000 Total Circulation

15,000 Subscribers

2.8 Pass-along readers per issue

Readers: 180,000 per issue

Demographic Breakdown

  • Male: 67%
  • Female: 33%
  • Average age = 26
  • 35% are between 18 and 26
  • Median HHI = $46,000+
  • Nearly 67% of our readers graduated from a four-year college or have a master’s degree
  • 89% of our readers have purchased a CD or MP3 based on an ad in our last issue
  • 82% find out about new music only in magazines
  • 65% enjoy alcoholic beverages
  • 100% own computers
  • 80% spend at least 3.5 hours per day online
  • 95% have at least one video game system
  • 82% own cell phones