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Dec 12, 2014 Arcade Fire By Mike Hilleary

Following in the footstep of several other notable indie music artists Arcade Fire frontman Win Butler has announced the development of his own coffee brand. Titled RaRa, the blend is produced in Haiti in a partnership with La Colombe Coffee. In expected Arcade Fire fashion, proceeds from the coffee’s sale will benefit Partners in Health and Haiti Coffee Academy. Butler tweeted the cofee’s announcement earlier this morning. He also wrote on La Colombe Coffee’s website:

“Being in the mountains of Haiti, it is hard not to think about coffee. The elevation, the sunshine, the soil, and incredible people, who have been growing the plant on tiny family plots for centuries. Haiti is buzzing with potential and possibility, and coffee can be an important part of its rebirth! I’d heard about what La Colombe was doing with their coffee academy so I approached them to see if they’d make this coffee for me, because coffee is so important to Haiti, and Haiti is so important to me and everyone in the band. Really happy to share this with you, especially with all the funds going to Partners in Health, The Coffee Academy and Haiti.

Enjoy,

Win Butler.”

I’m really excited to introduce Rara Coffee by La Colombe, a specialty coffee grown in Haiti. pic.twitter.com/PQfqtDKxSU

— Arcade Fire (@arcadefire) December 12, 2014

Proceeds from sales go to PIH and the Haiti Coffee Academy. Luv, Win http://t.co/0ryuzYsyr0

— Arcade Fire (@arcadefire) December 12, 2014

(www.arcadefire.com)