Charli XCX Launches New Label, Announces EP, and Shares New Song, “Trophy”
Vroom Vroom EP, the First Release on Vroom Vroom Recordings, Due Out This Friday
Feb 23, 2016
Charli XCX
Charli XCX has launched her own label, Vroom Vroom Recordings, and its first release will be the Vroom Vroom EP, to be released digitally this Friday (February 26). She’s shared the EP’s first single, the SOPHIE-produced “Trophy,” via Zane Lowe’s Beats 1 Radio show. Listen below. Charli XCX is also getting her own Beats 1 show called The Candy Shop starting this Friday at 8 PM U.K. time.
Vroom Vroom Recordings will be a subsidiary of Atlantic Records UK. The two initial artists signed to the label will be RIVRS and CuckooLander, who will be releasing new singles this Friday. Listen to songs from each below. The EP’s title track, “Vroom Vroom,” was originally shared last October.
Charli XCX commented on all this in a press release: “Vroom Vroom Recordings is my new, experimental pop label and it will combine my love for bubblegum pop with mystery and darkness. The artists coming up through it will be sharp, potent, deadly, and ultimately, will leave their mark on pop music. RIVRS and CuckooLander are two artists who have so much intelligence, pop sensibility and potential - they know what they want and both have great vision. That inspires me and it’s why I want to work with them. I’ve always been fascinated by shy and introvert people - it’s something that I am mostly not - and I feel both acts are in ways. It captivates me and sucks me in, and I think their music will do the same for others.
“I’ve worked with SOPHIE on the new EP and what we create together speaks for itself. Sometimes we get aggressive, sometimes we get beautiful; he pushes me and I push him. I’m making beautiful party songs right now and this is just the start. The album goes to other places and I can’t wait for people to hear it. I feel the most creative I have in a long time and I couldn’t be more excited for the next chapter.”
Vroom Vroom EP Tracklist:
1) Vroom Vroom
2) Paradise ft. Hannah Diamond
3) Trophy
4) Secret (Shh)
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