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Sep 14, 2018 Farao By Christopher Roberts

Norwegian-born/Berlin-based Farao (aka Kari Jahnsen) is releasing a new album, Pure-O, on October 19 via Western Vinyl. Now she has shared another song from it, the electro-pop gem “Marry Me.” It comes accompanied by a music video, which features dancers doing aerobics in an urban setting, or as Jahnsen puts it in a press release, “the video is about the importance of aerobics in an industrial world.” The album is inspired by old Soviet disco music and the video has a retro Eastern Bloc feel to it too. Irrum directed the video, which you can watch below.

Jahnsen says “Marry Me” is “about the neurotic impulse to want to possess a person through the institution of marriage, ultimately trying to escape yourself by attaching to others.” Wow, way to be a downer about marriage.

Pure-O is the follow-up to Farao’s 2015-released debut album, Till It’s All Forgotten. Previously she has shared two other Pure-O singles: “Lula Loves You” and “The Ghost Ship.”

Jahnsen had this to say about the influences on the album in a press release: “My choices for instrumentation and arrangement on the record were inspired by my falling in love with old Soviet disco (Eduard Artemyev, Zigmars Liepiņš, Aleksei Kozlov) and subsequent collecting of boutique, Soviet-era analog synthesizers. A reawakening of my love for sensual ‘90s R&B (TLC, Janet Jackson), the spiritual harp playing of Alice Coltrane, and the minimal compositions of Terry Riley have all inspired the album. A danceable contrast between the industrial framework of the beats and synths, and the organic vitality and flow of the vocals and zither are what provide the sonic bed.”

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