New Service VNYL to Distribute LPs Like Netflix
Three Albums at a Time for Monthly Fee
After achieving one of the best sale years for its format in decades, vinyl’s quiet resurgence is poised to land another helpful boost in the form of a brand new service called VNYL. A Netflix-inspired subscription service, the newly launched company allows users to try out LPs for a monthly fee. How the process works is after selecting a hash tag classification such as #lazysunday, #work, or #cooking, the company sends three albums curated to fit the “vibe.” At $15 a month members can spend as much time with the records as they want, keeping ones they love—costing anywhere between $8 to $12—and sending back the one they don’t want using pre-paid shipping.
The 221 original backers to VNYL’s Kickstarter campaign will be company’s first subscribers, and will start receiving their records next month, followed by the general public as early as March. In an interview with Rolling Stone, company founder Nick Alt says, “The real magic that I can bring to this is the community aspect. People who listen to vinyl are not connected [the way online users are] unless they go to a record store, so why can’t we bridge that for people who are really into listening to vinyl.”
Click here to visit the VNYL site.
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