TORRES Says Her Label 4AD Dropped Her "For Not Being Commercially Successful Enough"

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TORRES Says Her Label 4AD Dropped Her “For Not Being Commercially Successful Enough”

She Had a Three-Album Deal

Apr 16, 2018 TORRES By Christopher Roberts Photography by Shervin Lainez

TORRES (aka MacKenzie Scott) released a new album, Three Futures, last September via 4AD. It was her first album for the iconic label. Now she has posted to Twitter that the label has dropped her. She writes: “My former label, @4AD_Official, has decided to drop me from a 3 album deal for not being commercially successful enough. I wish them all the best. Also, fuck the music industry. Xo, Mackenzie.”

Three Futures was her third album and it definitely felt like Scott had stepped up her game in terms of the production and presentation. Three Futures was almost as well received by critics as her first two albums. It got a 79 on Metacritic, whereas 2013’s TORRES and 2015’s Sprinter both got an 81. But whereas Sprinter landed at #20 on the Billboard Heatseekers Albums chart, Three Futures did not make it on the charts. So perhaps the label could argue that she wasn’t on an upward trajectory. But they had also signed her to a three-album deal and could’ve stuck with her for at least one more album. Scott is a talented artist and will surely find a welcome home at another label. Below is the tweet, followed by some of the songs from Three Futures.

TORRES previously shared videos for Three Futures tracks “Skim” (it was our #1 Song of the Week), title track “Three Futures” (it was also our #1 Song of the Week), and “Helen in the Woods” (which was also one of our Songs of the Week).

Read our 2017 interview with TORRES on Three Futures.

Read our 2015 interview with TORRES on Sprinter.

My former label, @4AD_Official, has decided to drop me from a 3 album deal for not being commercially successful enough. I wish them all the best. Also, fuck the music industry. Xo, Mackenzie

— TORRES (@torreslovesyou) April 16, 2018