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Mar 30, 2017 Little Cub By Christopher Roberts

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Little Cub are a new trio from South London who have already released some promising singles (“Loveless” and “My Nature”) and sport a sound that would appeal to fans of Boxed In, New Order, and LCD Soundsystem. The band is releasing their debut album, Still Life, on April 28 via Domino. When the album was announced they shared a video for “Too Much Love.” Now here’s a video for “Hypnotise.” The song takes on political and social issues and the video cuts together stock footage of protests, riots, cults, and more. Kim Taylor directed the video and compiled the footage. Watch it below.

The band’s Dominic Gore had this to say about the video in a press release: “We’re big fans of the way Adam Curtis, Mark Leckey or Elizabeth Price work with found footage to convey complex issues simply. It gives their films a sense of timelessness (these aren’t new issues, Orwell was talking about this 70 years ago) and a tradition that we thought was important because it combats the lethargy to feel part of something bigger, to feel less helpless, to feel less alone. You don’t have to be a shining example to be angry about what’s happening in society right now. Feeling powerless and apathetic because your voice isn’t heard or because you’re told you’re complicit isn’t a reason to be quiet. It’s a very British thing to be uncomfortable with over-sincerity but this stuff is everywhere and everyone is talking about it, so to ignore it entirely and just write songs about how great life is feels not only idiotic but also unrealistic.”

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