Crack Cloud Share Video for New Song “The Medium” | Under the Radar | Music Blog for the Indie Music Magazine
Sunday, July 21st, 2024  

Crack Cloud Share Video for New Song “The Medium”

Red Mile Due Out July 26 via Jagjaguwar

Jun 18, 2024 Photography by Megan-Magdalena Bourne Bookmark and Share

Canadian art punks Crack Cloud are releasing a new album, Red Mile, on July 26 via Jagjaguwar. Now they have shared its second single, “The Medium,” via a music video. Watch it below.

Previously Crack Cloud shared the album’s first single, “Blue Kite,” via a music video. The band also announced some tour dates. “Blue Kite” was one of our Songs of the Week.

Red Mile follows 2022’s Tough Baby. The band features Zach Choy, Aleem Khan, Bryce Cloghesy, Will Choy, Emma Acs, Eve Adams, and Nathaniel Philips, along with creative director Aidan Pontarini. Crack Cloud recorded the album at the outskirts of Joshua Tree, California and in Calgary, Alberta.

Choy had this to say about the album and its first single in a previous press release statement: “When we were recording the album Red Mile in the Mojave Desert, I spent nights reading about 20th century China. My grandparents migrated to Canada during Mao’s Great Leap Forward, and besides the photo albums and childhood memories, I have little basis for understanding their experience.

Beginning in the late ’80s there came to be a generation of Chinese filmmakers whose main subject was the depiction of life during the Cultural Revolution. The films from this time examine the growing pains of national identity, without the glorification that defined National cinema up until then.

“As the viewer with a degree of generational and cultural separation, I found an unusual sense of reprieve in the nuance of it all. And as our time drifted by in the desert, I continued to look inward.

“The music of Red Mile came naturally, and of its own volition. The Mojave had an elemental effect. The seemingly never-ending labyrinth of touring into exhaustion that characterized preceding years. And the externalization of Crack Cloud’s mythology, displaced and dismantled as we’ve grown out of ourselves, constantly, creatively reborn, by virtue and design. This is how I would describe Red Mile, and more generally, the group’s freefall, nearly a decade in the making.

“So when close friend and collaborator Aidan Pontarini pitched the skydiving punk concept for the album cover, it resonated deeply.

“‘Blue Kite’ was written with a cultural intersection in mind. In Canada in the early ’00s we grew up to Sum 41. Late night YTV. And the spectre of Woodstock 99. From the outside looking in: being in a punk band meant that you could be a jackass. Pick your nose on stage; play the drum like Energizer Bunny. My relationship to punk music as a teenager hinged on selfdeprecation; an easy, destructive mode of confronting what I didn’t like about myself. And what I didn’t understand about the world around me.

“There’s a film that came out of China in 1993 and was subsequently banned therein, called The Blue Kite. It’s told from the perspective of a boy growing up in 1950’s Beijing. His environment is one of social conformity and political correctness, and he relishes in escapism when flying his kite. Eventually the boy succumbs to the social climate, and the kite itself is swept away into the branches of a tree. I thought the imagery was striking and wanted to incorporate it into a video with Aidan’s skydiving punk, in a hypnagogic way.

“We filmed the video in and around the Desert where the album was recorded, and the skydiving took place.”

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