Holy Rollers film review | Under the Radar Magazine Under the Radar | Music Blog for the Indie Music Magazine
Tuesday, May 14th, 2024  

Jessie Eisenberg stars as Sam Gold in Holy Rollers.

Holy Rollers

Studio: First Independent Pictures
Directed by Kevin Asch; Starring: Jessie Eisenberg, Jason Fuchs and Justin Bartha

May 24, 2010 Web Exclusive
Bookmark and Share


When it comes to film premises, few can grab you quite like that of Holy Rollers: Hassdic teens build ecstasy smuggling empire. On top of that, it’s “based on true events.” How could you go wrong?

As it turns out, a lot of ways.

Holy Rollers (puns on top of puns!), the feature-length debut of director Kevin Asch, tells the tale of Sam Gold (Jessie Eisenberg), a nice, uptight Jewish boy preparing for life as a Hassidic Rabbi with his equally devout friend Leon (Jason Fuchs). In order to advance his life further, Sam’s parents try to arrange a marriage with a neighborhood girl. But when his wife-to-be’s family nix the marriage, Sam blames it on his parents’ financial standing and falls in with Yosef (a winning Justin Bartha), Leon’s shady brother. Yosef, you see, has a way for Sam to make some extra gelt: transporting “medicine” from Amsterdam to New York for “rich old people.”

Sadly, what could have been either an enlightening look at modern Hassidic culture or a peerless dark comedy is neither. As a dark comedy, Rollers would have been untouchable, given the sheer absurdity of the premise mixed with the nebbish charm of Eisenberg. Instead, by treating the subject matter with an unflinching sincerity befitting its main character, it becomes a limp drama cross-bred with a by-the-numbers rags-to-riches-to-rags drug flick.

The cast, however, is uniformly good. Eisenberg doesn’t step too far out of his twitchy comfort zone as Sam, but what he does is excellent. He gives Sam a restless intelligence, and watching prickly pragmatism slowly overtake his moral objections is more fun than it should be. Even erstwhile rapper Q-Tip, appearing as Sam’s connection to Amsterdam’s Jewish Mafia, makes the most of a limited role. The standout though is Bartha, whose performance as a cynical man of God is frequently the best thing on screen.

But Rollers never lives up to its stellar premise or performances. The element that could have elevated the materialthe Hassidic cultureis dealt with but serves more as window dressing than an addition to thematic relevance. What initially looks like a fresh take on a worn genre instead ends up as stale as last year’s matzoh. (http://holyrollersfilm.com)

Author rating: 4/10

Rate this movie
Average reader rating: 3/10



Comments

Submit your comment

Name Required

Email Required, will not be published

URL

Remember my personal information
Notify me of follow-up comments?

Please enter the word you see in the image below:

boat parts
May 23rd 2011
9:53am

Really loved & enjoyed this movie. It was engaging from the beginning. It used dark colors which helped set the mood for the cold Brooklyn winter. It’s a human story between temptation & wanting to do the right thing. The main character is torn between tradition& morality. Very touching, & extremely well acted by all. If you liked the Social Network, you will also enjoy this movie; it has the same fast paced, engaging speed; you really want to know what is going to happen next. Jesse Eisenberg’s acting really portrays his moral dilemma with wanting to be an observant Hasidic Jew, but being irresistibly tempted by the money of drug dealing.

Graphic Web Design Perth
May 23rd 2011
6:09pm

Within the last thirty years or so,independent cinema has certainly taken on a more respectable air in the annals of movie going. Film makers such as John Sayles,the Coen brothers,and other mavericks have made their mark among the sludge that constitutes main stream movies. Now we can add yet another name to that list:Kevin Asch,who previously directed one other film,‘Characters’ (unseen by me). Based on situations that transpired in 1998,‘Holy Rollers’,is a tale of two Hasidic Jews that unknowingly become drug mules for a collective of drug runners from Isreal. Sam Gold (played by Jesse Eisenberg,of ‘The Squid & The Whale’fame)is a young man,working for his father’s clothing business,until his family hopes (and prays)for Sam becoming a Rabbi someday. In trying to help out his family,financially,he is introduced by his next door neighbour,Yosef Zimmerman (played by Justin Bartha)to Jackie Soloman (Danny Abeckaser),a drug baron,who leads Sam down a one way path to impending doom,as a carrier of pills from Europe for rich “goys” (non Jews). Jackie is smooth (and slimy)enough to get Sam to do his bidding. Sam is smitten with Jackie’s girl friend,Rachael Apfel (Ari Graynor),as well as a taste for the good life (‘tho not until he is over his head). Others in the cast include Bern Cohen,Mark Ivanir,Halle Kate Eisenberg (Jesse’s real life sister),and look out for a cameo/walk on by rapper,Q-Tip,as Ephrim,a fellow drug lord working in Holland. Kevin Asch directs from a screen play written by Antonio Macia. The films gritty cinematography is by Ben Kutchins,with editing by Suzanne Spangler. The film does (at times)resemble ‘Maria,Full Of Grace’,from a few years back (but don’t let that steer you away from a well written,directed & acted film,such as this). Rated ‘R’ by the MPAA,this film contains strong language,drug references,and some brief sexual content. A film that could act as a warning to young Jews about the dangers of the drug trade,as well as a cautionary tale that could have been told by a Rabbi about swaying from the path.