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Oct 10, 2014 Kindness By Mike Hilleary

Next week on Oct. 14 Kindness, a.k.a. musical artist Adam Bainbridge, will release Otherness, the follow-up to his 2012 debut World, You Need A Change of Mind. Ahead of the record’s arrival, Bainbridge has shared a dance-focused music video for the single “This Is Not About Us.”

“Some of my favorite videos are simple choreographies,” says Bainbridge. “For the ‘This is Not About Us’ video I wanted to try working with a choreographer and push myself to work on dance in a way that was less free-form and messy. I’m glad to have had the chance to work with Karla (Garcia) and to appreciate even more the role of the choreographer. It’s an ego-less thing to give yourself over to making someone else dance as well as possible, especially when they’re not nearly on your level. Thank you to the crew and Dan for capturing our day together.”

In addition to the video, a full stream of the album has been made available online via NPR. Click below to watch the video and here to listen to the LP.

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