Architecture in Helsinki
That Beep (single)
Polyvinyl
Apr 25, 2009
Web Exclusive
The latest single from this Australian experimental-pop five-piece may have earned the band its biggest “hit” thus far-top 40 Australian radio play and the band’s highest charting US iTunes download being among the accomplishments-but this is certainly no sell-out move. Always the innovators, Architecture moved toward more of a dance-flavored sensibility with 2007’s Places Like This, and “That Beep” takes this direction to its grooviest, most fun extreme. To encapsulate the song, one might imagine ‘70s disco mixed with girl group pop and euphemism-some crazy amalgam of ABBA, Kool and the Gang, and Donna Summer with an idiosyncratic indie-pop bent only Architecture can bring. The bass thumps while a synth sound skitters across the mix, and singer Kellie Sutherland’s sweet melodies gives way to synthesized voice, key solos, and accenting background vocals. It’s a danceable tour-de-force. The CD version of the single includes four remixes of varying degrees of interest. More exciting is the anticipation of what the band’s new album will bring. If “That Beep” is any indication, let the party begin. (www.architectureinhelsinki.com)
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Comments
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April 27th 2009
8:05pm
It’s weird, “That Beep” sounds so much like Annie. AIH have definitely changed up their style.
October 15th 2010
2:52am
As a jingle singer myself, singing on numerous commercials such as FOX TV, UPN, O’Charleys and many others, and as a former talent booking agent with the William Morris Agency booking many a household name artist, I have concluded that there are many reasons to strategize in background vocals as opposed to an actual artist career.
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